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Blue Ocean Strategy Tools

Fair Process

fair-process

Fair process builds execution into strategy by creating people’s buy-in up front. When fair process is exercised in the strategy formulation phase, people trust that a level playing field exists, inspiring voluntary cooperation during the execution phase.

There are three mutually reinforcing elements that define fair process: engagement, explanation, and clarity of expectation. Whether people are senior executives or shop employees, they all look to these elements. We call them the three Ε principles of fair process.

It should be noted that any subset of the three is insufficient. The three criteria collectively lead to judgments of fair process.

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Fair Process