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eLIBRARY

09Mar '16

The Blue Ocean Is Messing Up the Political Analysts

Malstrom, S.
Sean Malstrom, United States

What is the role of the noncustomers – i.e. the non-voters – in the current US Primary Elections and what could this mean for both parties’ candidates? Blogger Sean Malstrom discusses blue ocean strategy in the race for the White House.

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