eLIBRARY

09Mar '16

The Blue Ocean Is Messing Up the Political Analysts

Malstrom, S.
Sean Malstrom,United States

What is the role of the noncustomers - i.e. the non-voters - in the current US Primary Elections and what could this mean for both parties’ candidates? Blogger Sean Malstrom discusses blue ocean strategy in the race for the White House.