How are the activities of leaders linked to their markets?
Kim & Mauborgne: By connecting to market realities, we mean that under blue ocean leadership the people who face market realities in an organization are asked for their direct input on how their leaders hold them back from meeting the market reality and what those leaders could do to help them best serve customers and other key stakeholders. This is different from traditional leadership development programs that tend to be generic and detached from what firms stand for in the eyes of customers and from the market results people are expected to achieve. Of course, this does not mean that leaders themselves need to engage in activities that deal with the market on the frontline. Blue ocean leadership focuses on acts and activities that are determined against the specific organizational performance goals and market realities of each given leadership level. Hence, the acts and activities are what we refer to as being ‘market connected.’