Kim & Mauborgne: Yes, definitely. Blue Ocean Leadership works equally for large, medium and small organizations. In fact, one of the strengths of blue ocean leadership is its scalability – the process can be launched at all management levels or deployed at one of these levels. In the case of small companies or startups, this process can well be applied to the one or two management levels that are present. As long as an organization has its deliverables and performance goals, blue ocean leadership has a key role to play in uplifting performance by converting disengaged employees into engaged ones and motivating people to excel and act with commitment. As blue ocean leadership allows an organization to achieve high-impact results fast and at low cost, it offers a particularly practical method for small companies to achieve rapid organizational turnarounds while saving money, given the fact that small organizations often face resource constraints.