Chan Kim & Renée Mauborgne: In any organization there are disengaged people. Some of them you can never expect to turn into engaged ones. That is an unrealistic goal and blue ocean leadership doesn’t aim at it. What blue ocean leadership strives to do is convert the vast majority of disengaged employees into engaged ones, thereby achieving a high-impact organizational transformation. This requires leaders to eliminate and reduce acts and activities that add little or no value to this overarching goal, and raise and create those that contribute to effective leadership. With “eliminate” and “reduce,” leaders cut back on the resources and costs spent on those cold-spot acts and activities and gain the time and space they need in order to raise and create those desired ones. Overall, this allows an organization to achieve high-impact results fast and at low cost.