BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE

Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration

The Economic and Social Impact of Nondisruptive Creation
Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing...

Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Harvard Business Review paid tribute to INSEAD’s Chan Kim and Renée Mauborgne, along with Harvard’s Michael Porter and the...

Reimagining Veterinary Care: The Blue Ocean Strategy of PetWellClinic
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Chan Kim, Renée Mauborgne, and...

Announcing the International Blue Ocean Awards 2023
We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The...

From Blue Ocean Strategy to Nondisruptive Creation
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from...
The Blue Ocean Strategy Practitioner Program
Shift your strategic perspective, apply blue ocean tools to your business, and unlock new growth opportunities.
"The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. It equipped me with tools to approach market challenges creatively."
A 6-week live virtual program that helps business owners, senior leaders, and consultants move from strategic uncertainty and mounting competitive pressure to clarity, confidence, and a compelling strategy that stands out in the age of AI.