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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Why Did Segway Fail? A Case Study in Technology vs Value Innovation
Few product failures are as well-known as the Segway electric scooter, the two-wheeled electric scooter that promised to...
Gogoro Electric Scooter: the Tesla of Electric Motorcycles?
Written by Gowrishankar Sundararajan & Tim Polkowski, Value Innovation GroupFollowing the rise of Tesla, companies and...
Visualize Your Strategy and Stand Apart: The Case of Comic Relief
Do you wish you had one simple picture that captured your overall business strategy – a picture that every manager, team...
Why Lowering Costs and Increasing Value Doesn’t Need to be a Trade-Off
Do you often find your organization making value-cost trade-offs – either creating greater value for customers at a higher...
The Three Key Components of a Successful Blue Ocean Shift
Do you want to make a successful blue ocean shift? Then you need the right perspective, practical tools and a humanistic...
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BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.