BLUE OCEAN BLOG
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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Meet the Winners of the 2019-2020 Blue Ocean Entrepreneurship Competition!
The Blue Ocean High School Entrepreneur Pitch Competition, the most prestigious pitch competition in the world for high...
How a Consumer-Goods Giant Made its Toilet Paper Stand Apart
What can you possibly do with a product as basic as toilet paper to stand out in a hypercompetitive industry?...
Why Companies Need to Take a Fresh Look at Innovation
How did Apple rise from the brink of bankruptcy in 1997 to become the first U.S. company with a market value of US$1...
How Wawa Seized New Growth in the Retail Industry
In 2009 Howard Stoeckel, its then CEO, saw Wawa drifting into a red ocean. The economy was tough after the global financial...
The Mind Map of Blue Ocean Leadership
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualizing...
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BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.