by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
With a population of almost 10 million people, Indonesia’s capital, Jakarta, is a massive, sprawling metropolis. It has been ranked as the third most congested city in the world and is often criticized for its lack of a well-functioning public transportation system....
by Chan Kim & Renée Mauborgne | Sep 7, 2021 | Uncategorized
When it comes to building a blue ocean, what organization wouldn’t want to have an offering like Google’s Search division? Its search engine is easy, fast, accurate – with an underlying algorithm that instantaneously sorts and ranks documents, images, and videos,...
by Chan Kim & Renée Mauborgne | Sep 6, 2021 | Uncategorized
What skills are most important when starting a new business based on blue ocean strategy, and why? (Ibrahim via email) The most fundamental thing is to have a blue ocean mindset and perspective. This means being willing to challenge some deeply ingrained beliefs. For...
by Chan Kim & Renée Mauborgne | Sep 6, 2021 | Uncategorized
“If there ever were a red ocean,” observes Michael Levie, co-founder of CitizenM Hotels, “the hotel industry would be it. It’s redder than red.” Four-star hotels offer four-fifths of what five-star hotels offer. Three-star hotels offer three-quarters of what four-star...
by The Blue Ocean Team | Sep 3, 2021 | Uncategorized
Shake Shack, the gourmet fast-food chain, started out as a hot dog stand in New York City in 2001. Today, it has become a global phenomenon with 180 locations globally and is expanding all the time. So how did it create a new market in the fiercely competitive...
by Chan Kim & Renée Mauborgne | Sep 3, 2021 | Uncategorized
Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But it’s something the entrepreneurial community seems to accept as standard. If you want to minimize the randomness and trial and error in creating...
