by Blue Ocean Contributors | Sep 8, 2021 | Uncategorized
Written by Gowrishankar Sundararajan & Tim Polkowski, Value Innovation Group Following the rise of Tesla, companies and entrepreneurs are increasingly entering the electric vehicle market. As with the rush to electrify cars, numerous companies have jumped into the...
by Chan Kim & Renée Mauborgne | Sep 7, 2021 | Uncategorized
Do you wish you had one simple picture that captured your overall business strategy – a picture that every manager, team member or a potential investor would understand? Are you clear on what your industry or target industry competes on and invests in? Do you...
by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
Do you often find your organization making value-cost trade-offs – either creating greater value for customers at a higher cost or creating reasonable value at a lower cost? In a competitive industry, companies tend to choose their position on a range of value-cost...
by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
Do you want to make a successful blue ocean shift? Then you need the right perspective, practical tools and a humanistic process. 1. Adopting a blue ocean perspective The first component is adopting a blue ocean perspective so that you expand your horizons and shift...
by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
Making a blue ocean shift is about creating new demand and growing your industry, rather than competing for existing customers. One of the first steps of the blue ocean shift process is to identify the demand that exists beyond your industry. These are your...
by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
First published on 9 August 2016 Healthcare strategy in its current form isn’t working. The healthcare industry today is turning into a red ocean of cut-throat competition and costs continue to rise. Yet the overall quality of care often does not improve – and even...
