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  • LEARN
    • What is Beyond Disruption?
    • What is Blue Ocean Strategy?
    • What Are Red And Blue Oceans?
    • How to Shift From Red Oceans to Blue Oceans
    • Blue Ocean Tools
    • Blue Ocean Leadership
    • Blog
  • APPLY
    • Self-Paced Program
    • Live Cohort Program
  • TEACH
    • Teaching Materials
    • All Cases
    • Cases by Topic
    • Books
    • Teaching Guide
  • ABOUT
    • Authors
    • Our story
    • What We Stand For
    • Books
    • Blue Ocean Global Network
AI WORKSPACE
How Verbalizeit is Tapping into This 35 Billion Dollar Market

How Verbalizeit is Tapping into This 35 Billion Dollar Market

by The Blue Ocean Team | Sep 23, 2021 | Uncategorized

Since its launch in May 2014, over 2,000 businesses now use VerbalizeIt’s business platform. Revenue has been growing 40% month-over-month. With Salesforce and Vimeo as key partners and Samsung and Udemy among initial customers, is VerbalizeIt on a path to create a...
Ocean Plastic Pollution: Boyan Slat Ocean Cleanup Mission

Ocean Plastic Pollution: Boyan Slat Ocean Cleanup Mission

by The Blue Ocean Team | Sep 23, 2021 | Uncategorized

Boyan Slat is a 23-year-old Dutch inventor who doesn’t believe in modest solutions to big problems. And the problem he has chosen to tackle is a huge one: ocean plastic pollution. It all started six years ago when Slat saw an opportunity where others only saw...
The Ultimate Workout: How One Gym Shed the Competition in the Fitness Industry

The Ultimate Workout: How One Gym Shed the Competition in the Fitness Industry

by The Blue Ocean Team | Sep 23, 2021 | Uncategorized

Daniel Nyiri and his wife Nina founded 4UFitness in 2014. Sinking in a red ocean with just a handful of new clients each month, they now have a hard time scheduling the booming number of customers. Daniel tells us how he applied a blue ocean approach to shift from red...
Cutthroat Competition in the Legal Industry: How One Law Firm Moved Beyond Competing

Cutthroat Competition in the Legal Industry: How One Law Firm Moved Beyond Competing

by The Blue Ocean Team | Sep 23, 2021 | Uncategorized

The legal industry is highly competitive, but finding new customers doesn’t have to be a cutthroat business. Otabek Suleimanov, a partner at Central Asian law firm, Centil, explains why the firm set out to make a blue ocean shift, the pain points it uncovered for...
Do You Have the Mind of a Blue Ocean Strategist?

Do You Have the Mind of a Blue Ocean Strategist?

by Chan Kim & Renée Mauborgne | Sep 23, 2021 | Uncategorized

How do blue ocean strategists see new opportunities where others see only red oceans of declining profits and slow growth? They don’t get taken in by what everyone else takes for granted. They embrace a perspective that helps them challenge long-held assumptions and...
Chan Kim and Renée Mauborgne Top Thinkers50 Ranking

Chan Kim and Renée Mauborgne Top Thinkers50 Ranking

by The Blue Ocean Team | Sep 23, 2021 | Uncategorized

At the top of the list in the number one spot are Chan Kim and Renée Mauborgne. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift, and the over 4 million global...
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