BLUE OCEAN STRATEGY | SHIFT | LEADERSHIP

TOOLS AND FRAMEWORKS

Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

BLUE OCEAN STRATEGY & SHIFT TOOLS

Discover each of the tools and learn HOW to put them into practice.

Red Ocean Vs Blue Ocean Strategy

Three Tiers of Noncustomers

PMS Map

Three Components of a Blue Ocean Shift

Value Innovation

Six Paths Framework

Price Corridor of the Mass

Three Components of Humanness

Strategy Canvas

Four Actions Framework

Sequence of Creating a Blue ocean

Four Hurdles to Strategy Execution

Buyer Utility Map

ERRC Grid

Five Steps to a Blue Ocean Shift

Fair Process

BLUE OCEAN LEADERSHIP

Unlock the ocean of unrealized talent and energy in your organization.

Tipping Point Leadership

Cost of Disengaged Employees

Blue Ocean Leadership Vs Conventional Leadership

Leadership Canvas

Leadership Grid

The Blue Ocean Strategy Practitioner Program

Shift your strategic perspective, apply blue ocean tools to your business, and unlock new growth opportunities.

"The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. It equipped me with tools to approach market challenges creatively."

A 6-week live virtual program that helps business owners, senior leaders, and consultants move from strategic uncertainty and mounting competitive pressure to clarity, confidence, and a compelling strategy that stands out in the age of AI.

LEARN MORE