Blue Ocean Strategy is continuously being applied all over the world and is regularly featured in news articles. Find the most recent and compelling stories here of people and companies creating their own blue oceans in strategy and leadership.
062: Renée Mauborgne – Creating New Golf Markets That Make The Competition Irrelevant
Weston, C. Modgolf,United States
“Knowledge becomes power when we know how to put it into use and into practice to achieve results." Prof Mauborgne joined The ModGolf Podcast to talk about #BlueOceanShift and how it can be applied in any industry, even golf.
Stop Competing And Start Creating: Nondisruptive Lessons To Shape Companies And Shape Lives
Symonds, M. Forbes,United States
Nondisruptive creation is a positive-sum approach to innovation that expands the economic pie while solving burning but unaddressed problems our world faces today. Kim and Mauborgne discuss their latest work in an interview with Forbes magazine.
Christian Latour gives a short explanation of the four actions framework, a tool developed by W. Chan Kim and Renée Mauborgne to reconstruct buyer value elements in crafting a new value curve or strategic profile.
Blue Ocean Awards 2018 Sweeps in Groundbreaking and Impactful Companies
What are exactly the Blue Ocean Awards, the event directly inspired by Blue Ocean Strategy? This article shows the impact this event had on some of France’s most innovative and market-creative companies.
LA UPB Y LA AMCHAM TRAEN A LA Nº 1: Renée Mauborgne, coautora del Bestseller…
During her recent visit in Bolivia, Renée Mauborgne gave a presentation to Bolivian entrepreneurs on Blue Ocean Shift, giving the example of Universidad Privada de Bolivia (UPB) that successfully applied blue ocean strategy.
What India can learn from Sweden’s recycling revolution
According to experts, the world is heading towards a catastrophic 2 degrees Celsius increase in temperature because of climate change and greenhouse gases. This article suggests that India should get inspiration from the blue ocean opportunity identified by Sweden. Through an inclusive nation-wide recycling strategy, Sweden has transformed the high-cost burden of waste into a profitable venture. By converting its waste into energy, Sweden has reduced its carbon dioxide emissions by 2.2 million tonnes a year and generates $100 million annually by recycling the waste produced by other countries.
In this article, the concept of Value Innovation, the cornerstone of Blue Ocean Strategy, is analysed using the example of Tefal Actifry, a new type of french fry maker that used only one teaspoon of oil to make two pounds of fries, with roughly 40% fewer calories and 80% less fat.