Blue Ocean Strategy is continuously being applied all over the world and is regularly featured in news articles. Find the most recent and compelling stories here of people and companies creating their own blue oceans in strategy and leadership.
Nondisruptive creation: rethinking innovation and growth
We’ve all heard the cry ‘disrupt or die’. The trouble is that this is not only misleading and flat-out wrong, but it leads to what we refer to as innovation myopia." Kim and Mauborgne dispel the myth that innovation must be disruptive.
PM suggests cabinet members read ‘Blue Ocean Shift’
Thai PBS World,Thailand
It's not just business that benefits from blue ocean thinking. Thailand's Prime Minister, Prayut Chan-o-cha, recommended Blue Ocean Shift to cabinet members so they can apply its insights to national administration.
How Ava DuVernay Is Finding Blue Oceans in Hollywood
Merchant, N. Harvard Business Review,United States
Conquering blue oceans takes more than just believing that they are here. New boats have to be built, crews have work together, and currents found to build momentum and growth. DuVernay provides an excellent example of how to do all three.
062: Renée Mauborgne – Creating New Golf Markets That Make The Competition Irrelevant
Weston, C. Modgolf,United States
“Knowledge becomes power when we know how to put it into use and into practice to achieve results." Prof Mauborgne joined The ModGolf Podcast to talk about #BlueOceanShift and how it can be applied in any industry, even golf.
Stop Competing And Start Creating: Nondisruptive Lessons To Shape Companies And Shape Lives
Symonds, M. Forbes,United States
Nondisruptive creation is a positive-sum approach to innovation that expands the economic pie while solving burning but unaddressed problems our world faces today. Kim and Mauborgne discuss their latest work in an interview with Forbes magazine.
Christian Latour gives a short explanation of the four actions framework, a tool developed by W. Chan Kim and Renée Mauborgne to reconstruct buyer value elements in crafting a new value curve or strategic profile.
Blue Ocean Awards 2018 Sweeps in Groundbreaking and Impactful Companies
What are exactly the Blue Ocean Awards, the event directly inspired by Blue Ocean Strategy? This article shows the impact this event had on some of France’s most innovative and market-creative companies.
LA UPB Y LA AMCHAM TRAEN A LA Nº 1: Renée Mauborgne, coautora del Bestseller…
During her recent visit in Bolivia, Renée Mauborgne gave a presentation to Bolivian entrepreneurs on Blue Ocean Shift, giving the example of Universidad Privada de Bolivia (UPB) that successfully applied blue ocean strategy.