by Chan Kim & Renée Mauborgne | Sep 23, 2021 | Uncategorized
With the new or To-Be Leadership Profiles selected for each of the three management levels, organizations are now ready to move to the fourth and final step of the blue ocean leadership process. Here organizations focus on institutionalizing their new Leadership...
by The Blue Ocean Team | Sep 23, 2021 | Uncategorized
At the top of the list in the number one spot are Chan Kim and Renée Mauborgne. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift, and the over 4 million global...
by The Blue Ocean Team | Sep 13, 2021 | Uncategorized
John Pateman, CEO of Thunder Bay Public Library in Ontario, Canada, argues that public libraries need to make a blue ocean shift to stay relevant in the digital age. Why are libraries important and are they still relevant? Most public libraries in Canada and elsewhere...
by The Blue Ocean Team | Sep 13, 2021 | Uncategorized
Imagine walking into a grocery store, swiping your smartphone at the hi-tech entrance gates, picking up whatever you need, and then walking straight back out. No lines, no cashiers, nothing. Ten minutes later you’re automatically charged for your items through an app...
by The Blue Ocean Team | Sep 9, 2021 | Uncategorized
Blue wine is not something you expect to see on the menu or at your local supermarket. But that might change with Gik blue wine, the creation of a Spanish company creating new market space in a highly competitive wine industry. Gik, a company selling blue wine is...
by Blue Ocean Contributors | Sep 23, 2021 | Uncategorized
Written by Gavin Fraser, Senior Blue Ocean Expert Since I conducted my classmates beating drums, triangles and clappers at the age of 6, it has been my dream to one day conduct and make the best recording ever made of some of the greatest music ever written, Mozart’s...
by The Blue Ocean Team | Sep 23, 2021 | Uncategorized
The legal industry is highly competitive, but finding new customers doesn’t have to be a cutthroat business. Otabek Suleimanov, a partner at Central Asian law firm, Centil, explains why the firm set out to make a blue ocean shift, the pain points it uncovered for...
by The Blue Ocean Team | Sep 23, 2021 | Uncategorized
Daniel Nyiri and his wife Nina founded 4UFitness in 2014. Sinking in a red ocean with just a handful of new clients each month, they now have a hard time scheduling the booming number of customers. Daniel tells us how he applied a blue ocean approach to shift from red...
by The Blue Ocean Team | Sep 23, 2021 | Uncategorized
Since its launch in May 2014, over 2,000 businesses now use VerbalizeIt’s business platform. Revenue has been growing 40% month-over-month. With Salesforce and Vimeo as key partners and Samsung and Udemy among initial customers, is VerbalizeIt on a path to create a...
by Chan Kim & Renée Mauborgne | Oct 20, 2021 | Uncategorized
Every year streets and office buildings across Britain will be filled with people wearing red noses, and schoolchildren and celebrities alike will take on challenges to raise money for the charity, Comic Relief. Red Nose Day and Red Nose Night, as the related events...
