eLIBRARY

Date
09Apr '18

Blue Ocean Strategy — The Future Trend Of Business Strategy?

Mehwish, T.
Medium,Philippines

Tanzila Mehwish discusses the application of blue ocean strategy by Gokongwei group and Cebu Pacific, two companies from the Philippines, and identifies blue ocean opportunities in the insurance sector.
11Apr '18

Brand Positioning: It’s Not Easy Being Green

Kaye, D.
Bear Creek Farm,United States

Debra Kaye discusses her blue ocean journey and describes how she applied it to her flower farm.
12Apr '18

Nýir markaðir

Barðadóttir, S.J.
Visir,Iceland

Sigrún Jenný Barðadóttir shares the key learning points of Blue Ocean Shift and explains how Iceland could benefit from them.
12Apr '18

Blue Ocean Strategy

Macháčkovi, E. & Z.
SystemOnline,Czech Republic

Eva and Zdeněk Macháčkovi review the Blue Ocean Strategy tools and frameworks.
14Apr '18

Bí quyết thành công “top mọi thời đại” của Black Panther “cũ xì” đến mức…

Lê Thanh Sang
Soha,Vietnam

Lê Thanh Sang argues that the success of Black Panther, the latest Marvel superhero movie, is the result of a blue ocean strategy approach.
15Apr '18

No La Enfrentes, Sácale La Vuelta

Cash Flow Control,Asia

The author discusses the blue ocean strategy concepts and tools and analyses the blue ocean created by Cirque du Soleil.
03Apr '18

The Success of ‘Black Panther’ Illustrates a Smart Business Strategy

Wise, S
,United States

Find out what the billion-dollar blockbuster teaches entrepreneurs about Blue Ocean Strategy.
01Apr '18

A Lesson In Entrepreneurship From Marvel Studios Part 1

Ladha, S
Quaterlifeviews,United States

Salman Ladha discusses how Marvel Studios went from bankruptcy to billions by applying a blue ocean strategy to their business model.
30Mar '18

Το πρώτο μπλε κρασί στον κόσμο είναι γεγονός

NewsNowGr,Greece

Read the story of six young entrepreneurs who are turning the wine market blue.
27Mar '18

7 Errores Que No Debes Cometer En Tu Estrategia De Segmentación De Mercados

Albaladejo, J
Marketing4eCommerce,Spain

Juan Albaladejo recommends following the Blue Ocean Strategy process to build a viable business model.
27Mar '18

Pour le DG du brasseur SABC, l’agro-industrie peut devenir “l’Océan bleu” de l’économie camerounaise

Mbodiam, B
Investir au Cameroun,Africa

Emmanuel de Tailly, CEO of SABC brewery, discusses how agribusiness can become the blue ocean of the Cameroonian economy.
25Mar '18

Les 5 idées à retenir de… « Cap sur l’océan bleu »

Turmeau, R
Les Echos,France

Regine Turmeau shares 5 key learning points from the French edition of Blue Ocean Shift.
23Mar '18

Innovations that created ‘blue oceans’ in their business spheres

Garcia, A
Born2Invest,United Kingdom

Arturo Garcia argues that Cambridge University has created a blue ocean with its 3D printing of retinal cells.
23Mar '18

Lessons from Facebook’s latest crisis from ‘Blue Ocean Shift’ author

BNN,Canada

What can we learn from Facebook's recent troubles? According to Professor Renee Mauborgne, co-author of Blue Ocean Shift, the company lost sight of a critical element. And why does focusing on disruption leave whole new markets and opportunities for growth off the table? Renee Mauborgne explains why. Check out her interview with BNN to learn more.
22Mar '18

Peur de la concurrence ? Courage, fuyez … et innovez !

Torregrosa, S
Medium,France

Stephane Torregrosa encourages to stop trying to beat the competition and to start creating your own blue ocean.
20Mar '18

EDITORIAL: Campañas enredadas en Internet

Garza, E
Mex News,Mexico

Eloy Garza sees political campaigns as a saturated market - red ocean - and thinks that there are unexplored blue oceans to discover through social networks to unlock noncustomers - nonvoters.
18Mar '18

Lead Differently for a Different Workforce

Mogul,United States

Elba Pareja-Gallagher discusses Blue Ocean Leadership and explains how to implement the three e-principles of Fair Process to your company.
18Mar '18

Μη σας απασχολεί η αύξηση του μεριδίου σας αλλά το μεγάλωμα της πίτας

Τσαγκαράκης, Π
Reporter,Greece

This article discusses why nondisruptive creation is as important as disruption in seizing new growth.
16Mar '18

Grow by Creating Markets, Versus Killing Competitors

Zwilling, M.
Startup Professionals Musings,United States

Martin Zwilling reviews the five-step systematic process of Blue Ocean Shift.
14Mar '18

7 Super Successful Women Share the Book That Influenced Them the Most

Stillman, J
Inc.com,United States

Mindy Scheier, founder of the Runway of Dreams Foundation talks about the immense impact Blue Ocean Strategy had on her.
13Mar '18

El problema de la disrupción en un océano de startups innovadoras

Gallagher, L
Fortune,Spain

Professor Mauborgne explains the notion of nondisruptive creation in this Fortune interview - originally published in English on September 25, 2017.  
12Mar '18

[최재홍의 Tech Talk, IT Trend 읽기] Blue Ocean Shift

SKCC Blog,South Korea

Review of Blue Ocean Strategy and Blue Ocean Shift with a focus on citizenM, Comic Relief and Actifry’s blue ocean shifts.
12Mar '18

Blue Ocean Strategy: Creating your own market

Daily FT,Sri Lanka

The author reviews some of the blue ocean strategy tools and refers to Amazon and Home Depot’s successful blue ocean shifts.
12Mar '18

Redesign the value curve

Dr George, S
The Malaysian Reserve,Malaysia

Article originally published in Indian Management (Vol 56 Issue 11) This article is a detailed review of blue ocean strategy concepts, emphasizing why looking beyond competition will help create an uncontested market space.
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