04Sep '18

How businesses can turn non-customers to clients

Openda, F.
The Star,Kenya

How do we lure potential buyers in today’s highly competitive market? Prof Ramon Casadesus-Masanell, the Herman C Krannert Professor of Business Administration at Harvard Business School, shares insights on value innovation, a key tactic for businesses and the cornerstone of Blue Ocean Strategy.
16Aug '18

A Red Ocean Strategy

Iannarino, A.
Forbes,United States

Anthony Iannarino discussed how to live, thrive, and survive in a Red Ocean.
13Aug '18

Por qué la innovación tecnológica no es siempre la solución

Talent Street,Spain

Technological innovation is not always the answer to the problems that competitive companies face.
05Aug '18

“Going Broke and Moving Back in with My Parents at 29 was the Best Thing…

Marquet, K.
Medium,United States

Learn how Mike Coughlin, CEO and Founder of the Blue Ocean Life, applied the blue ocean concepts to revamp his personal life.
07Aug '18

What is blue ocean strategy?

Thomas, P.
Verdict,United Kingdom

Peter Thomas, executive director at the Leasing Foundation, explores how blue ocean strategy can be applied to the leasing industry.
05Aug '18

Blue Wine? Spain’s flamboyant innovation makes inroads to French stores

Cullmann, V.

Gik, the highly instagrammable Spanish blue wine, inspired by Blue Ocean Strategy,  makes its debut in France.
24Jul '18

Ce faci pe o piață unde s-a inventat deja totul?

Mocanu, D.

Dan Mocanu discusses the blue ocean created by Foreo Moon in the crowded Oral Hygiene industry. Dan shares their strategy canvas and explains how Foreo Moon created the star of toothbrushes by mixing the convenience of a classic toothbrush with the efficiency of an electrical one.
26Jul '18

The Marketing Concept that Changed My Life

Van Dyken, R.
Indie Reader,United States

Rachel Van Dyken, New York Times, Wall Street Journal, and USA Today Bestselling author, tells us how Blue Ocean Strategy shifted her world.
12Jul '18

Les cinq vagues de la stratégie « océan bleu » de l’entreprise d’Emmanuel Macron

Iselin, F.
The Conversation,France

Frederic Iselin, Affiliate Professor at HEC, sees a parallel between the profound upheaval of the French political landscape - since the election of President Emmanuel Macron - and Blue Ocean Strategy.
10Jul '18

(LEAD) CGV aims to secure 10,000 screens in 11 countries by 2020

Sun, ah Shim
Yonhap News Agency,South Korea

Seo Jung, CEO of CJ CGV, South Korea's largest cinema chain, believes that its "Cultureplex" - an all-embracing destination for film and other entertainment concepts - is a blue ocean in the cinema market.
05Jul '18

Get the best out of your team with blue ocean leadership

Leap Emids,United States

Bad leadership costs money. Leap by Emids takes a look at how Blue Ocean Leadership can help you get the best out of your people.
01Jul '18

4 ways to stand out at work

Glamour,South Africa

Want to stand out in the workplace? Check out these blue ocean tips from Glamour South Africa.
28Jun '18



At USI 2018, Renée Mauborgne explains how organizations can make a blue ocean shift while getting their teams onboard and building their confidence in the process.
11Jun '18

Are You a Red Ocean or Blue Ocean Operator?

Burns, D.
Night Club,United States

Donald Burns shares his advice on finding your blue ocean in the overcrowded bar industry.
19Jun '18

Blue Ocean High School Pitch Competition Announces Appointment of Ted Dacko as Executive Director

CNBC,United States

Every year high school students across the US compete in the Blue Ocean Entrepreneurship Competition. Now Ted Dacko, whose accomplishments as CEO of HealthMedia were featured in Blue OceanShift, has been appointed as Executive Director of the competition!
05Jun '18

Everyone Is Seeking Disruption. Here’s Why Your Growth Will Come From Something Else

Hammett, G.
Inc.com,United States

Gene Hammett agrees that disruption isn't always the answer to create your competitive advantage. Instead of trying to disrupt, he says growth can be achieved with blue ocean strategy.
04Jun '18

How an IT guy nailed the cosmetics industry in less than two years (explained with…

Juda, A.
Medium,United Kingdom

Anna Juda demonstrates how the application of blue ocean strategy enabled the cosmetic brand “The Ordinary” to achieve extraordinary business results in the hyper competitive beauty industry.
06Jun '18

Don’t Miss The Boat: How Families Can Navigate ‘Blue Oceans’ To Untapped Markets

Mcculloch, S.
Campden FB,United Kingdom

Scott Mcculloch looks at whether blue ocean strategy can be applied to multigenerational family businesses and shares the example of Casella Wine.
04Jun '18

Medtech in France: the achievements and the future

Reilly, K.
MedTech Engine,United Kingdom

Silvère Jauny, the CEO of France-based technological innovators, Spin’R – who are currently developing a robotic medical assistant, talks about his hopes for French medtech. He believes that real innovation, beyond technological advances, lies in creating new market spaces focused on applications fostering competition.
01Jun '18

Los relojeros suizos y la estrategia de los océanos azules

Biancarelli, R.

In the saturated market of smart-watches, Swiss manufacturers are looking for their blue ocean.
01Jun '18

Why tech innovation isn’t the answer everyone thinks it is

Kim, W.Chan.

Who invented the home computer or the VCR? The answer may surprise you, and teach you a valuable lesson about innovation.
31May '18

Finding strength in weakness: Raul Anthony ‘Ton’ Concepcion

Masige, S.
The CEO Magazine,United States

Raul Anthony ‘Ton’ Concepcion, President of the Philippines-based refrigerator company Concepcion Durables Incorporated, explains how focusing on blue ocean strategy made his company successful despite the difficult local manufacturing sector.
22May '18

Opinion / Deep dive

Dimitrova, K.
Contagious,United States

Unfamiliar territory equals risk? Contagious takes a look at why that might not be true.
22May '18

After The FMFA 2014 Disaster, His Event Company Was Supposed To Sink—It Didn’t

Wong, D.J.
Vulcan Post,Malaysia

Iqbal Ameer, CEO of Livescape Group and a Top 40 Under 40, talks about how his company managed to find its blue ocean with It’s The Ship!, a 4-day-3-night getaway featuring international music and full-on partying aboard a cruise-liner.
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