eLIBRARY

Top 40 Bestselling Case Authors 2017/18

The Case Centre,United Kingdom

Professors of Strategy, W. Chan Kim and Renée Mauborgne are in the Top 10 best-selling authors for the academic year 2017/2018.

Debunking the ‘Top-down’ Model

Pei, Hua
CommonWealth Magazine,Taiwan

Exclusive interview with Professors Kim & Mauborgne by CommonWealth Magazine.

DayBreakHotels CEO Simon Botto on making luxury hotels “more accessible”

Travel Daily Media,United States

Using blue ocean strategy, Simon Botto created DayBreakHotels, a platform that offers empty hotel rooms to businesses and travelers who only need them for a few hours.  

#StudyCase: Shake Shack o cómo revolucionar el universo burger usando Blue Ocean Strategy

Ballarin, E.
Evaballarin.com,Spain

This case study describes the blue ocean approach taken by the gourmet fast food chain Shake Shack, that has made them a global phenomenon.

ブルー･オーシャン戦略をアップデートせよ 誰かを打ち負かすのではなく新市場を作ろう

Tokyo Economic ,Japan

An exclusive interview with Professor W. Chan Kim by Tokyo Economic

創業超新星／翻轉競爭思維 航向新藍海

Wenxiong, L.
UDN,Taiwan

Liu Wenxiong, Dean of the Institute of Industrial Engineering, explains why blue ocean strategy is the key to Taiwanese industries.

5個國內外案例，帶你航向藍海

Peihua, L.
Commonwealth,Taiwan

Lu Peihua shares five Taiwanese and international blue ocean cases.

メルカリで考えるブルー・オーシャンを泳ぎ続ける企業の条件

Takamiya, S.
Diamond Online,Japan

Mr. Shinichi Takamiya and Mr. Moogie Kim discuss the requirements of companies that are swimming in a Blue Ocean and the application of Blue Ocean Strategy in the venture capitalist industry.

Boguddrag: “Med hjerte og hjerne” af Bjarne Hastrup, Henrik Stubkjær og Inge Vestbo

Nordahl, C.
Altinget,Denmark

Henrik Stubkjær, General Secretary of Danish People's Aid, a national humanitarian organization, chose to use Blue Ocean Strategy to ensure the organization's growth.

Revamping Your Career for Digital Oil and Gas

Cann, G.
EnergyNow,Canada

Is there a blue ocean in digital oil and gas? Geoffrey Cann lays out the several unstoppable trends in digital that give strong clues as to what a future of digital will look.

Young businesses should adopt the Blue Ocean Strategy, top business strategist says

Amu, A.
The Bruneian,Brunei

Raj Kumar, CEO of UCSI Consulting Group Businesses, encourages businesses to adopt Blue Ocean Strategy at an early age to minimize competition and achieve continuous success.

Blue Ocean High School Entrepreneurship Competition Announces Launch of Program for 2018-2019 School Year

Crossroads today,United States

The Blue Ocean Entrepreneurship Competition, the largest student-led entrepreneurial competition for high school students across the globe, announced the launch of its program for the 2018-2019 school year.

Marketing: how can you take on a big competitor?

LEBRUN, S.
Get Fluence,France

Sane Lebrun believes that blue oceans can be created in any market. She sees the French party “En Marche!”, launched by Emmanuel Macron, as a blue ocean that, in less than a year, wiped out the two incumbent dinosaur parties and allowed its founder to take the reins of the world’s fifth power.

Best Vietnamese books of 2018 announced

Vietnam Plus,Vietnam

Blue Ocean Shift has been announced as the winner of the 2018 Good Books Awards (category: Management) held by the Institute of Education (IRED), Phan Chau Trinh Fund and OpenEdu Initiative in Ho Chi Minh City on September,10, 2018.

Blue ocean strategy key to surviving stiff competition

MPUTHIA, C.
Business Daily Africa,Kenya

Cathy Mputhia explains why she believes that Blue Ocean Strategy can greatly help Kenyan entrepreneurs.

Blue Ocean Strategy brings windfall for Masamichi Studio

Raja, W.
The Bruneian News,Brunei

Jason Ong, founder of Masamichi Studio in Brunei, discusses how blue ocean strategy helped the photography studio to rake in huge profits despite the highly saturated market of photography services in Brunei.

The return to humanness and collaborative innovation

Gupta, I.
FoundingFuel,India

In the never-ending race for greater productivity and measurement, management practices appear to have lost touch with key human values. Indrajit Gupta believes that it is time to correct that and explains how Blue Ocean Shift is calling for a return to humanness. 

How businesses can turn non-customers to clients

Openda, F.
The Star,Kenya

How do we lure potential buyers in today’s highly competitive market? Prof Ramon Casadesus-Masanell, the Herman C Krannert Professor of Business Administration at Harvard Business School, shares insights on value innovation, a key tactic for businesses and the cornerstone of Blue Ocean Strategy.

A Red Ocean Strategy

Iannarino, A.
Forbes,United States

Anthony Iannarino discussed how to live, thrive, and survive in a Red Ocean.

Por qué la innovación tecnológica no es siempre la solución

Talent Street,Spain

Technological innovation is not always the answer to the problems that competitive companies face.

“Going Broke and Moving Back in with My Parents at 29 was the Best Thing…

Marquet, K.
Medium,United States

Learn how Mike Coughlin, CEO and Founder of the Blue Ocean Life, applied the blue ocean concepts to revamp his personal life.

What is blue ocean strategy?

Thomas, P.
Verdict,United Kingdom

Peter Thomas, executive director at the Leasing Foundation, explores how blue ocean strategy can be applied to the leasing industry.

Blue Wine? Spain’s flamboyant innovation makes inroads to French stores

Cullmann, V.
NovoBrief,Spain

Gik, the highly instagrammable Spanish blue wine, inspired by Blue Ocean Strategy,  makes its debut in France.

Ce faci pe o piață unde s-a inventat deja totul?

Mocanu, D.
Start-up,Romania

Dan Mocanu discusses the blue ocean created by Foreo Moon in the crowded Oral Hygiene industry. Dan shares their strategy canvas and explains how Foreo Moon created the star of toothbrushes by mixing the convenience of a classic toothbrush with the efficiency of an electrical one.