eLIBRARY

Radio’s Blue Ocean Quest

Jacobs, F
Jacobs Media,United States

Fred Jacobs believes that blue ocean thinking is much needed in the radio broadcasting sector.

Businesses must innovate to survive

Limsamarnphun, N.
The Nation,Thailand

Blue Ocean Shift encourages entrepreneurs to shift from ‘red ocean’ of competition to the ‘blue ocean’ of new market space.

競争なきブルー・オーシャンにシフトできる企業の条件

Diamond Online,Japan

An exclusive interview with Professor W. Chan Kim by Diamond Online.

Why tech innovation isn’t the answer everyone thinks it is

Kim & Mauborgne
Qrius,United States

Who invented the home computer or the VCR? The answer may surprise you, and teach you a valuable lesson on innovation.

Top 40 Bestselling Case Authors 2017/18

The Case Centre,United Kingdom

Professors of Strategy, W. Chan Kim and Renée Mauborgne are in the Top 10 best-selling authors for the academic year 2017/2018.

Debunking the ‘Top-down’ Model

Pei, Hua
CommonWealth Magazine,Taiwan

Exclusive interview with Professors Kim & Mauborgne by CommonWealth Magazine.

DayBreakHotels CEO Simon Botto on making luxury hotels “more accessible”

Travel Daily Media,United States

Using blue ocean strategy, Simon Botto created DayBreakHotels, a platform that offers empty hotel rooms to businesses and travelers who only need them for a few hours.  

#StudyCase: Shake Shack o cómo revolucionar el universo burger usando Blue Ocean Strategy

Ballarin, E.
Evaballarin.com,Spain

This case study describes the blue ocean approach taken by the gourmet fast food chain Shake Shack, that has made them a global phenomenon.

ブルー･オーシャン戦略をアップデートせよ 誰かを打ち負かすのではなく新市場を作ろう

Tokyo Economic ,Japan

An exclusive interview with Professor W. Chan Kim by Tokyo Economic

創業超新星／翻轉競爭思維 航向新藍海

Wenxiong, L.
UDN,Taiwan

Liu Wenxiong, Dean of the Institute of Industrial Engineering, explains why blue ocean strategy is the key to Taiwanese industries.

5個國內外案例，帶你航向藍海

Peihua, L.
Commonwealth,Taiwan

Lu Peihua shares five Taiwanese and international blue ocean cases.

メルカリで考えるブルー・オーシャンを泳ぎ続ける企業の条件

Takamiya, S.
Diamond Online,Japan

Mr. Shinichi Takamiya and Mr. Moogie Kim discuss the requirements of companies that are swimming in a Blue Ocean and the application of Blue Ocean Strategy in the venture capitalist industry.

Boguddrag: “Med hjerte og hjerne” af Bjarne Hastrup, Henrik Stubkjær og Inge Vestbo

Nordahl, C.
Altinget,Denmark

Henrik Stubkjær, General Secretary of Danish People's Aid, a national humanitarian organization, chose to use Blue Ocean Strategy to ensure the organization's growth.

Revamping Your Career for Digital Oil and Gas

Cann, G.
EnergyNow,Canada

Is there a blue ocean in digital oil and gas? Geoffrey Cann lays out the several unstoppable trends in digital that give strong clues as to what a future of digital will look.

Young businesses should adopt the Blue Ocean Strategy, top business strategist says

Amu, A.
The Bruneian,Brunei

Raj Kumar, CEO of UCSI Consulting Group Businesses, encourages businesses to adopt Blue Ocean Strategy at an early age to minimize competition and achieve continuous success.