eLIBRARY

Date
19Apr '13

Navegar por Aguas Tranquilas (Smooth Sailing)

El Espectador,Colombia

Economic crisis has hit the strongest economies on the planet and in many countries small and medium enterprises (SMEs) have been hit the hardest. Colombia is one such example, where a large part of the economy is generated by SMEs and companies find it extremely challenging to remain profitable. Only a change in strategy can save companies from failing, yet challenging times have depleted already scarce resources required for transformation. Blue ocean strategy offers tools that can help reduce costs and differentiate companies in the eyes of customers, and promote sustainable growth.
19Apr '13

10 КНИГ, КОТОРЫЕ ОБЯЗАТЕЛЬНО ВДОХНОВЯТ НА СОЗДАНИЕ СВОЕГО БИЗНЕСА (10 Books That Are Sure to…

Rb.ru,Russia

Rb.ru has selected Blue Ocean Strategy as one of the 10 most inspiring books to start your own business. “Blue Ocean Strategy is more than an ordinary book of business. It is a philosophy, a lifestyle, it is a special way – and the story of how to go that way”.
19Apr '13

Ops Daulat Capaian Tahap Tinggi NBOS (Ops Daulat Reached High Level of Cooperation through National…

Berita Harian,Malaysia

The cooperation of the Malaysian Armed Forces and the Royal Malaysian Police throughout Ops Daulat, deemed to be the highlight of the security forces’ collaboration under National Blue Ocean Strategy since the strategy’s inception three years ago. Chief of Defense Forces said he had not expected the collaboration to reach such a high level.
19Apr '13

Fasa Kedua NBOS 3 Dimaju Bantu Ahli ATM (Second Phase of National Blue Ocean Strategy…

Utusan Malaysia,Malaysia

The second phase of National Blue Ocean Strategy 3 will be developed by the Ministry of Agriculture and Agro-based Industries with the goal to improve the lives of veterans of the Malaysian Armed Forces.
21Apr '13

Vinasoy Và Chiến Lược Đại Dương Xanh (Vinasoy and Blue Ocean Strategy)

Báo Diễn Đàn Doanh Nghiệp,Vietnam

Vinasoy, a manufacturer and supplier of soymilk in Vietnam, has achieved tremendous success and distanced itself from competition in only three years. This article attributes its success to the application of blue ocean strategy. The company’s activities seem to focus on one question: “How to create a new market space apart from the competition?” Vinasoy’s strategy has focus, divergence and a compelling tagline - three characteristics that can guide companies, through reconstruction, to breakthrough value both for buyers and for themselves.
22Apr '13

Kenya’s CIC Insurance Ready to Expand in Region

Manek, N.
The Financial Times,United Kingdom

Less than two years since gaining independence, South Sudan is attracting the attention of insurance companies in East Africa. CIC Insurance Group of Kenya is planning to expand its operations in South Sudan, Uganda, Tanzania, and Malawi. With underdeveloped insurance structures, South Sudan is considered "a blue ocean with a lot of potential." 
22Apr '13

6 Paths for Leading Your Education Business to Blue Ocean, Part IV

Cobb, J.
Tagoras,United States

Part IV of a series of blog posts on blue ocean strategy introduces the 6 Paths Framework and applies it in the context of the publishing industry. Path 4, Looking Across Complementary Products and Services, is discussed in depth.
22Apr '13

From Crisis to Sustenance: Blue Oceans are Possible in the Era of Rapid Transformation

Wijesiri, L.
Daily Mirror,Sri Lanka

Have you ever wondered whether blue ocean strategy could offer a quick fix to your problems? Have you asked yourself if you can pursue a blue ocean strategy of your own? Read about common misconceptions of blue ocean strategy and how AirAsia was able to successfully create a blue ocean for itself.
22Apr '13

Bank Sohar Honours Clients at Annual Corporate Dinner

Muscat Daily,Oman

CEO of Bank Sohar, Dr Mohamed Abdulaziz Kalmoor, commented on his bank’s strategy: “We ascribe to the blue ocean strategy, whereby we try not to rely too much on the spaces occupied by the other competitive players. We strive to create our own space and operate in it. No business today that seeks to outperform the market can do so by simply following the others”. Bank Sohar is one of the leading banks in Oman.
23Apr '13

Report Cites Baton Rouge, New Orleans and Houma-Thibodaux Economic Links

The Advocate,United States

A recent report by the Greater New Orleans Community Data Center is in-line with the state’s blue ocean strategy for economic development. The blue ocean strategy for the state of Louisiana stakes out economic development opportunities that have not been exploited by other states. For example, the state focuses on rebuilding coastal marshes, leveraging regional expertise in both heavy construction and engineering.
25Apr '13

iTunes, Dieci Anni Che Hanno Rivoluzionato la Musica (iTunes, Ten Years That Have Revolutionized the…

Dello Iacovo, L.
Il Sole 24 Ore,Italy

On April 28th, Apple’s iTunes celebrated its 10 year anniversary. iTunes Music Store has revolutionized the music industry, opening up unexplored blue oceans free from competition. Since 2003, Apple has reconstructed many industry boundaries, achieving a number of significant milestones.
25Apr '13

“1Malaysia Support For Houswives Programme Will Benefit Housewives, Single Mothers, Disabled – Subramaniam”

Bernama,Malaysia

The 1Malaysia Support for Housewives program, introduced under National Blue Ocean Strategy, is expected to benefit housewives, single mothers, and the disabled. The initiative assists the target group in earning supplementary incomes through awareness programs, trainings, and entrepreneurship.
28Apr '13

Recommended Reading for New and Not-So-New Librarians

Newman, B.
Librarian by Day,United States

Bobbi Newman, member of the American Library Association, claims that even though Blue Ocean Strategywas written with business people in mind, its applicability to libraries makes it equally valuable to librarians. 
01Apr '13

From Crisis to Sustenance: Blue Ocean Strategy – In Pursuit of Differentiation

Wijesiri, L.
Daily Mirror,Sri Lanka

In the third installment of a series of articles on blue ocean strategy, the author describes in depth two concepts: Tipping Point Leadership and Four Hurdles to Execution.
29Apr '13

Sailing a Blue Ocean: Creating Uncontested Market Spaces

Williams, R.
Asian Correspondent,United Kingdom

Conventional knowledge suggests that to distance themselves from competition companies need to either reduce costs or increase value for customers. Blue ocean strategy offers an alternative where low cost and increased value can be achieved simultaneously. The article describes how the Nintendo Wii achieved these dual objectives to successfully sail a blue ocean.
29Apr '13

Strong Partnership Between PDRM, ATM Important For National Security – DPM

Bernama,Malaysia

Deputy Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin, expressed pride at the extraordinary cooperation among security forces to ensure peace and security in the country. He credited strong partnership between the Royal Malaysia Police and the Malaysian Armed Forces to blue ocean strategy.
01Jul '09

Teaching Note: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

Kim, C.; Mauborgne, R.; Hunter, J.; Marks, B.; Mortensen, W.
INSEAD

The case entitled, ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ and the video entitled, ‘Creating a Blue Ocean in the US Wine Industry’ come with a comprehensive teaching note and are excellent for both MBAs and executives.

Related Material:

CASE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part A)
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part B)
LECTURE SLIDES: Creating a Blue Ocean in the U.S. Wine Industry
ACADEMIC ARTICLE: How Strategy Shapes Structure by Kim & Mauborgne
BOOK CHAPTER: Value Innovation, a Reconstructionist View of Strategy in Blue Ocean Strategy
BOOK CHAPTER: APPENDIX B in Blue Ocean Strategy
01Jul '09

THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part A)

INSEAD

The case entitled, ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ is accompanied by a 2-part video called ‘Creating a Blue Ocean in the US Wine Industry’ that is free for instructor download. Part A provides a visual overview of the wine industry setting pre- [yellow tail]. It is a powerful complement to the paper case. Part B explores, through interviews with the principal players behind the launch of [yellow tail], the development and execution of Casella’s blue ocean strategic move.

Related Material:

CASE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
TEACHING NOTE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part B)
LECTURE SLIDES: Creating a Blue Ocean in the U.S. Wine Industry
ACADEMIC ARTICLE: How Strategy Shapes Structure by Kim & Mauborgne
BOOK CHAPTER: Value Innovation, a Reconstructionist View of Strategy in Blue Ocean Strategy
BOOK CHAPTER: APPENDIX B in Blue Ocean Strategy
01Jul '09

CASE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

Kim, C.; Mauborgne, R.; Hunter, J.; Marks, B.; Mortensen, W.
INSEAD

This case examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain. Even though the industry was intensely competitive, wine manufacturers have systematically competed along the same set of factors that have hardly changed over the last few centuries. In July 2001, Australia’s Casella Winery introduced [yellow tail] into this highly competitive US market. Small and unknown, they had expected to sell 25,000 cases in their first year. In fact, they had sold nine times that amount. By the end of 2005, [yellow tail]’s cumulative sales were tracking at 25 million cases. [yellow tail] soon emerged as the overall best selling 750ml red wine, outstripping Californian, French and Italian brands. This case examines the strategic move executed by [yellow tail] that made it the number one imported wine and the fastest growing brand in the history of the US and Australian wine industries. The case is accompanied by a 2-part video called ‘Creating a Blue Ocean in the US Wine Industry’ that is free for instructor download. Part A provides a visual overview of the wine industry setting pre- [yellow tail]. It is a powerful complement to the paper case. Part B explores, through interviews with the principal players behind the launch of [yellow tail], the development and execution of Casella’s blue ocean strategic move. The case and the video dvd come with a comprehensive teaching note and are excellent for both MBAs and executives.

Related Material:

TEACHING NOTE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part A)
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part B)
LECTURE SLIDES: Creating a Blue Ocean in the U.S. Wine Industry
ACADEMIC ARTICLE: How Strategy Shapes Structure by Kim & Mauborgne
BOOK CHAPTER: Value Innovation, a Reconstructionist View of Strategy in Blue Ocean Strategy
BOOK CHAPTER: APPENDIX B in Blue Ocean Strategy
We use cookies to ensure you get the best experience on our website and continuing implies your consent - Read our full cookie policy Okay, don’t show me again