eLIBRARY

06Sep '18

The return to humanness and collaborative innovation

Gupta, I.
FoundingFuel,India

In the never-ending race for greater productivity and measurement, management practices appear to have lost touch with key human values. Indrajit Gupta believes that it is time to correct that and explains how Blue Ocean Shift is calling for a return to humanness. 
04Sep '18

How businesses can turn non-customers to clients

Openda, F.
The Star,Kenya

How do we lure potential buyers in today’s highly competitive market? Prof Ramon Casadesus-Masanell, the Herman C Krannert Professor of Business Administration at Harvard Business School, shares insights on value innovation, a key tactic for businesses and the cornerstone of Blue Ocean Strategy.
16Aug '18

A Red Ocean Strategy

Iannarino, A.
Forbes,United States

Anthony Iannarino discussed how to live, thrive, and survive in a Red Ocean.
13Aug '18

Por qué la innovación tecnológica no es siempre la solución

Talent Street,Spain

Technological innovation is not always the answer to the problems that competitive companies face.
05Aug '18

“Going Broke and Moving Back in with My Parents at 29 was the Best Thing…

Marquet, K.
Medium,United States

Learn how Mike Coughlin, CEO and Founder of the Blue Ocean Life, applied the blue ocean concepts to revamp his personal life.
07Aug '18

What is blue ocean strategy?

Thomas, P.
Verdict,United Kingdom

Peter Thomas, executive director at the Leasing Foundation, explores how blue ocean strategy can be applied to the leasing industry.
05Aug '18

Blue Wine? Spain’s flamboyant innovation makes inroads to French stores

Cullmann, V.
NovoBrief,Spain

Gik, the highly instagrammable Spanish blue wine, inspired by Blue Ocean Strategy,  makes its debut in France.
24Jul '18

Ce faci pe o piață unde s-a inventat deja totul?

Mocanu, D.
Start-up,Romania

Dan Mocanu discusses the blue ocean created by Foreo Moon in the crowded Oral Hygiene industry. Dan shares their strategy canvas and explains how Foreo Moon created the star of toothbrushes by mixing the convenience of a classic toothbrush with the efficiency of an electrical one.
26Jul '18

The Marketing Concept that Changed My Life

Van Dyken, R.
Indie Reader,United States

Rachel Van Dyken, New York Times, Wall Street Journal, and USA Today Bestselling author, tells us how Blue Ocean Strategy shifted her world.
12Jul '18

Les cinq vagues de la stratégie « océan bleu » de l’entreprise d’Emmanuel Macron

Iselin, F.
The Conversation,France

Frederic Iselin, Affiliate Professor at HEC, sees a parallel between the profound upheaval of the French political landscape - since the election of President Emmanuel Macron - and Blue Ocean Strategy.
10Jul '18

(LEAD) CGV aims to secure 10,000 screens in 11 countries by 2020

Sun, ah Shim
Yonhap News Agency,South Korea

Seo Jung, CEO of CJ CGV, South Korea's largest cinema chain, believes that its "Cultureplex" - an all-embracing destination for film and other entertainment concepts - is a blue ocean in the cinema market.
05Jul '18

Get the best out of your team with blue ocean leadership

Leap Emids,United States

Bad leadership costs money. Leap by Emids takes a look at how Blue Ocean Leadership can help you get the best out of your people.
01Jul '18

4 ways to stand out at work

Glamour,South Africa

Want to stand out in the workplace? Check out these blue ocean tips from Glamour South Africa.
28Jun '18

USI 2018. RENÉE MAUBORGNE (BLUE OCEAN SHIFT) : VERS LA CRÉATION NON DISRUPTIVE ?

Viuz,France

At USI 2018, Renée Mauborgne explains how organizations can make a blue ocean shift while getting their teams onboard and building their confidence in the process.
11Jun '18

Are You a Red Ocean or Blue Ocean Operator?

Burns, D.
Night Club,United States

Donald Burns shares his advice on finding your blue ocean in the overcrowded bar industry.