28Nov '18

Essential Talent Lies Up And Down Every Company


Rob Peters reviews the four hurdles, identified by W. Chan Kim and Renee Mauborgne, that managers face when trying to institute broad change in an organization.
26Nov '18

Η αξία της καινοτομίας είναι ο ακρογωνιαίος λίθος της δημιουργίας νέων αγορών

Tsagarakis, P.

Panos Tsagarakis discusses the importance of Value Innovation, the cornerstone of Blue Ocean Strategy, in creating new markets and achieving new growth.
23Nov '18

Can Taiwan Set Course for the ‘Blue Ocean’?

Lu, P.H.
Common Wealth Magazine,Taiwan

W. Chan Kim and Renée Mauborgne were recently in Taiwan to appear at the seventh edition of the International Gurus Forum. In this article, Pei-Hua Lu shares her insights from this event.
21Nov '18

What India can learn from Sweden’s recycling revolution


According to experts, the world is heading towards a catastrophic 2 degrees Celsius increase in temperature because of climate change and greenhouse gases. This article suggests that India should get inspiration from the blue ocean opportunity identified by Sweden. Through an inclusive nation-wide recycling strategy, Sweden has transformed the high-cost burden of waste into a profitable venture. By converting its waste into energy, Sweden has reduced its carbon dioxide emissions by 2.2 million tonnes a year and generates $100 million annually by recycling the waste produced by other countries.
21Nov '18

Value Innovation

Steemit,United States

In this article, the concept of Value Innovation, the cornerstone of Blue Ocean Strategy, is analysed using the example of Tefal Actifry, a new type of french fry maker that used only one teaspoon of oil to make two pounds of fries, with roughly 40% fewer calories and 80% less fat.
19Nov '18

5 entreprises qui ont créé leur océan bleu

Deneux, M.
Chef d’entreprise,France

Mickaël Deneux reviews five of the winners from the 2018 Blue Ocean Awards, a French competition that rewards companies striving to create blue oceans.
15Nov '18



Moogwi Kim shares his exclusive interview with W. Chan Kim where they discuss nondisruptive creation and millenials.
13Nov '18


Peihua, L.
CommonWealth Magazine,Taiwan

Lu Peihua shares her 5 key points from Professors’ Kim and Mauborgne’s speech during the 2018 International Gurus Forum in Taiwan, where they spoke about shifting from red to blue oceans.
13Nov '18

The Blue Ocean Strategy and Shift Promote a Fresh Look at Innovation


To achieve high growth, organizations need to focus on noncustomers and capturing new markets instead of competing among crowds of challengers, advises W. Chan Kim at the Panasonic’s Cross-Value Innovation Forum 2018 in Tokyo.
12Nov '18

Blue Ocean Strategy imperative for Book Publishers’ Survival

Permana, G.
LittleJohn92,United States

The book publishing industry faces its toughest competition to date. Gilang Permana believes that book publishers need to apply the fundamental aspects of blue ocean strategy to survive.
13Nov '18

人間らしさを大切にしない経営改革は失敗する 「ブルーオーシャン戦略」からの提言

Nishimura, K
The Asahi Shimbun Globe,Japan

In this exclusive interview with The Asahi Shimbun Globe, Professor W. Chan Kim talks about the importance of ‘Humanness”.
12Nov '18

Blue Ocean Strategy and Shift Promote a Fresh Look at Innovation


During his November 2nd keynote address to a fully booked hall of business executives at Panasonic's Cross-Value Innovation Forum 2018 in Tokyo, management guru Chan Kim advises that to achieve high growth, organizations should focus on noncustomers and capture new markets instead of focusing on competing among crowds of challengers.
06Nov '18

Les Blue Ocean Awards Récompensent 11 Entreprises Créatrices De Nouveaux Marchés

Chabal, A

Audrey Chabal discusses the 11 winners of the Blue Ocean Awards 2018, held in Paris on November 6, 2018. 
05Nov '18

How the Biopesticide and SMART-TECH Industries Create a “Blue Ocean” of Uncontested Crop Protection Market…

Teicher, H
Agribusinessglobal,United States

Harry Teicher analyses, using the blue ocean strategy tools & frameworks, how the Danish startup FaunaSmart has created a blue ocean in the crop protection industry.
31Oct '18

Retail in crisis: waar is die blauwe oceaan gebleven?

Desmyttere, P
Marketing Facts,Netherlands

Peter Desmyttere believes that the solution to swimming away from the red ocean of retailing lies in value innovation. The author shares his advice on how to apply blue ocean strategy in the retail sector. 
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