Conductor and Founder of the National Youth Orchestra of Iraq
Setting foot on the baking runway of Erbil Airport in 2009, I arrived to join a team of seven tutors, two interpreters and 33 young Iraqi musicians, Sunni, Shia, Kurdish, Arab, Turkomen, Assyrian and Armenian to create a national youth orchestra for Iraq. We had two weeks to build a music camp from scratch, perform a public concert and develop a five-year strategy.
We needed radical thinking, so I chose Blue Ocean Strategy by Kim and Mauborgne to tackle our insurmountable problems.
As I prepare my book on our story, I realize that Blue Ocean strategy gave me strength to persevere through our many dark days.
This quote was originally published on Innovators Magazine.