I applied the blue ocean tools, and was able to identify this huge blue ocean of noncustomers of the fashion industry.
Read MoreBlue Ocean Strategy is hands down the most clear-cut approach to developing a business that does not compete but creates its own market.
Read MoreScared to take risks? Get rid of your fears by reading Blue Ocean Strategy.
Read MoreThe concept, understood fully, can move any business person towards greater success.
Read MoreBe different, not just better. Study what’s referred to as the ‘blue ocean’ strategy.
Read MoreI have learned so much about solving problems creatively and being spontaneous. Dealing with all sorts of people has opened my eyes, and I’ve grown as a leader in ways that I had never imagined before.
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Get In TouchDiscovering Blue Ocean Strategy coincided with the passion I had about advancing opportunities for women in corporate America. I was in the process of launching a non-profit and was looking for ways to influence companies' decision making to achieve gender equality. I thought: "Of course, this is it!"
Read MoreEurope needs to start looking ahead and focus on the so-called Blue Ocean Strategy as regards its economic development. Europe also needs to create new market space — getting a bigger Bottom Line — to render the competition irrelevant.
Read MoreI can’t image starting another medical device company without thinking Blue Ocean Strategy. BOS helped us focus on consumer needs and creating uncontested markets.
Read MoreI am sure people to whom I introduced this book have benefited immensely.
Read MoreI was thinking of giving up, when my mentor handed me a copy of Blue Ocean Strategy. The cases inspired me to shift my perspective. Soon after, we were awarded a multi-million dollar contract from the Federal Government, and since then we’ve helped hundreds of veterans and disabled persons find meaningful employment.
Read MoreI’m a believer in the blue ocean strategy. I’m all about creating new markets and differentiating yourselves. Rather than a red ocean scenario where you’re all fighting like sharks.
Read MoreAlthough it was written with corporate executives in mind, I don’t think enough entrepreneurs have read Blue Ocean Strategy.
Read MoreBlue Ocean Strategy affected my business in a tremendous way and moved it to another level where no one can compete with me.
Read MoreThe only way for me to win that gold medal, was by finding my blue ocean.
Read MoreBlue Ocean Strategy is my guide in this business world and I constantly refer to it since starting my company.
Read More“It is a must read for business, new and seasoned.”
Read MoreWhen we first started HubSpot, we used Blue Ocean Strategy to map out our approach.
Read MoreIt is full of fresh and interesting ways to look at your business strategy.
Read MoreBlue Ocean Strategy has sincerely changed my life. It provided a framework and specific tools that I applied and now I am the owner of a successful company at the age of 25.
Read MoreI’d never recommended a book to any of my team before; however, after only being about halfway through this one, I mandated it as a must-read for our senior leadership across our companies.
Read MoreWhen it comes to business strategy, you need to put the Blue Ocean and Red Ocean on your map.
Read MoreWe had two weeks to build a music camp from scratch, perform a public concert and develop a five-year strategy. We needed radical thinking, so I chose Blue Ocean Strategy to tackle our insurmountable problems and launch the first ever Youth Orchestra of Iraq.
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