Blue Ocean Stories | Blue Ocean Strategy

Blue Ocean Strategy is hands down the most clear-cut approach to developing a business that does not compete but creates its own market.

Scared to take risks? Get rid of your fears by reading Blue Ocean Strategy.

The concept, understood fully, can move any business person towards greater success.

Be different, not just better. Study what’s referred to as the ‘blue ocean’ strategy.

I have learned so much about solving problems creatively and being spontaneous. Dealing with all sorts of people has opened my eyes, and I’ve grown as a leader in ways that I had never imagined before.

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Discovering Blue Ocean Strategy coincided with the passion I had about advancing opportunities for women in corporate America. I was in the process of launching a non-profit and was looking for ways to influence companies' decision making to achieve gender equality. I thought: "Of course, this is it!"

Europe needs to start looking ahead and focus on the so-called Blue Ocean Strategy as regards its economic development. Europe also needs to create new market space — getting a bigger Bottom Line — to render the competition irrelevant.

I can’t image starting another medical device company without thinking Blue Ocean Strategy. BOS helped us focus on consumer needs and creating uncontested markets.

I am sure people to whom I introduced this book have benefited immensely.

I was thinking of giving up, when my mentor handed me a copy of Blue Ocean Strategy. The cases inspired me to shift my perspective. Soon after, we were awarded a multi-million dollar contract from the Federal Government, and since then we’ve helped hundreds of veterans and disabled persons find meaningful employment.

I’m a believer in the blue ocean strategy. I’m all about creating new markets and differentiating yourselves. Rather than a red ocean scenario where you’re all fighting like sharks.

The book provided me with something that I for long had been missing in traditional high-school education: a solid framework for creativity and innovation. So I gathered a few friends and pitched the idea of bringing a ‘blue ocean’ spirit to high-school classrooms. The ‘Blue Ocean Entrepreneurship Competition’ was born.

Although it was written with corporate executives in mind, I don’t think enough entrepreneurs have read Blue Ocean Strategy.

Blue Ocean Strategy affected my business in a tremendous way and moved it to another level where no one can compete with me.

The only way for me to win that gold medal, was by finding my blue ocean.

Blue Ocean Strategy is my guide in this business world and I constantly refer to it since starting my company.

“It is a must read for business, new and seasoned.”

When we first started HubSpot, we used Blue Ocean Strategy to map out our approach.

It is full of fresh and interesting ways to look at your business strategy.

Blue Ocean Strategy has sincerely changed my life. It provided a framework and specific tools that I applied and now I am the owner of a successful company at the age of 25.

I’d never recommended a book to any of my team before; however, after only being about halfway through this one, I mandated it as a must-read for our senior leadership across our companies.

When it comes to business strategy, you need to put the Blue Ocean and Red Ocean on your map.

We had two weeks to build a music camp from scratch, perform a public concert and develop a five-year strategy. We needed radical thinking, so I chose Blue Ocean Strategy to tackle our insurmountable problems and launch the first ever Youth Orchestra of Iraq.