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Blue Ocean Stories

Anushka SrivastavaOrganizer of the 2017 Blue Ocean Entrepreneurship Competition in Silicon Valley

I have learned so much about solving problems creatively and being spontaneous. Dealing with all sorts of people has opened my eyes, and I’ve grown as a leader in ways that I had never imagined before.

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Elba Pareja-GallagherDirector of Finance B2C Strategy at UPS & Founder of ShowMe50.org

Discovering Blue Ocean Strategy coincided with the passion I had about advancing opportunities for women in corporate America. I was in the process of launching a non-profit and was looking for ways to influence companies' decision making to achieve gender equality. I thought: "Of course, this is it!"

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Adnan ShennibFounder & CEO of iHear Medical

I can’t image starting another medical device company without thinking Blue Ocean Strategy. BOS helped us focus on consumer needs and creating uncontested markets.

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Crystal ChuaFounder & Director of My Private Chef

Everyone in business should read this book. It teaches you to how to carve out a niche for your business and why you are different from your peers.

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Rammohan SundaramManaging Director & SVP at C1X Inc.

I am sure people to whom I introduced this book have benefited immensely.

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Elena PanaritisInstitutional economist & former member of the Greek Parliament

Europe needs to start looking ahead and focus on the so-called Blue Ocean Strategy as regards its economic development. Europe also needs to create new market space — getting a bigger Bottom Line — to render the competition irrelevant.

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Marc Lehmann Co-founder and CEO of Saasu

I’m a believer in the blue ocean strategy. I’m all about creating new markets and differentiating yourselves. Rather than a red ocean scenario where you’re all fighting like sharks.

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Nicholas BenavidesFounder of the Blue Ocean Entrepreneurship Competition

The book provided me with something that I for long had been missing in traditional high-school education: a solid framework for creativity and innovation. So I gathered a few friends and pitched the idea of bringing a ‘blue ocean’ spirit to high-school classrooms. The ‘Blue Ocean Entrepreneurship Competition’ was born.

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Christina KasharCoach and 1st Motivational Speaker in Syria

Blue Ocean Strategy affected my business in a tremendous way and moved it to another level where no one can compete with me.

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Tim FerrissBest-Selling Author and Entrepreneur

Be different, not just better. Study what’s referred to as the ‘blue ocean’ strategy.

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Andrés GalofreFounder of VeggiesBox

Blue Ocean Strategy is my guide in this business world and I constantly refer to it since starting my company.

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Merry KornFounder of Pearl Interactive Network

I was thinking of giving up, when my mentor handed me a copy of Blue Ocean Strategy. The cases inspired me to shift my perspective. Soon after, we were awarded a multi-million dollar contract from the Federal Government, and since then we’ve helped hundreds of veterans and disabled persons find meaningful employment.

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Rob Coneybeer‎Managing Director & Co-Founder of Shasta Ventures

Although it was written with corporate executives in mind, I don’t think enough entrepreneurs have read Blue Ocean Strategy.

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Torie MathisUS Veteran, Coach, Designer, and Entrepreneur

“It is a must read for business, new and seasoned.”

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Brian HalliganFounder of HubSpot

When we first started HubSpot, we used Blue Ocean Strategy to map out our approach.

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Alison VidottoCEO of Vidotto Group and Founder of the Australian Charity for the Children of Vietnam (ACCV)

It is full of fresh and interesting ways to look at your business strategy.

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Taig Mac CarthyCo-Founder of GIK Blue Wine

Blue Ocean Strategy has sincerely changed my life. It provided a framework and specific tools that I applied and now I am the owner of a successful company at the age of 25.

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Joshua SasonFounder and Chief Executive Officer of Magna

I’d never recommended a book to any of my team before; however, after only being about halfway through this one, I mandated it as a must-read for our senior leadership across our companies.

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Paul MacAlindinConductor and Founder of the National Youth Orchestra of Iraq

We had two weeks to build a music camp from scratch, perform a public concert and develop a five-year strategy. We needed radical thinking, so I chose Blue Ocean Strategy to tackle our insurmountable problems and launch the first ever Youth Orchestra of Iraq.

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Mina Boström NakicenovicGold Medalist at the Swedish National Masters Championship

The only way for me to win that gold medal, was by finding my blue ocean.

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Natalie MacNeilEmmy Award-winning Media Entrepreneur and Author

When it comes to business strategy, you need to put the Blue Ocean and Red Ocean on your map.

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Tony RobbinsAmerica’s leading life coach, entrepreneur, best-selling author, and philanthropist

The concept, understood fully, can move any business person towards greater success.

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Daymond JohnEntrepreneur and ‘Shark Tank’ investor

Scared to take risks? Get rid of your fears by reading Blue Ocean Strategy.

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