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21Apr '13

Vinasoy Và Chiến Lược Đại Dương Xanh (Vinasoy and Blue Ocean Strategy)

Báo Diễn Đàn Doanh Nghiệp,Vietnam

Vinasoy, a manufacturer and supplier of soymilk in Vietnam, has achieved tremendous success and distanced itself from competition in only three years. This article attributes its success to the application of blue ocean strategy. The company’s activities seem to focus on one question: “How to create a new market space apart from the competition?” Vinasoy’s strategy has focus, divergence and a compelling tagline - three characteristics that can guide companies, through reconstruction, to breakthrough value both for buyers and for themselves.
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