01Apr '13

The Glory of Growing: How Innovation Spurs Sustained Profits

Bernat, C.
SGIA,United States

Chris Berna, Co-Founder and Chief Revenue Officer at Vapor Apparel, argues for a systematic approach to adapt to a changing environment. He agrees with blue ocean strategy that tomorrow’s leading companies will succeed not by competing, but by creating uncontested market space and recommends that companies find their own blue oceans.
We use cookies to ensure you get the best experience on our website and continuing implies your consent - Read our full cookie policy Okay, don’t show me again