Sales Forecast by Taking the Concept of Blue Ocean Theory Using MatLab Programming
Journal of Economics and Sustainable DevelopmentTheme: A mathematical rationalization of blue ocean strategy’s profit proposition.
Summary: The authors attempt to build a framework to explain blue ocean strategy’s profit proposition in discretely measurable financial terms. Starting with an analysis of the profit proposition (a fairly high level blue ocean strategy concept), they illustrate how it can be mapped onto financial concepts such as marginal revenues and costs, breakeven analysis, and capital asset pricing models.
Reference: Aswal, Pankaj, and Manish Singh. "Sales Forecast by Taking the Concept of Blue Ocean Theory using MatLab Programming." Journal of Economics and Sustainable Development3 (2012): 1-7.