eLIBRARY

01Apr '12

Sales Forecast by Taking the Concept of Blue Ocean Theory Using MatLab Programming

Journal of Economics and Sustainable Development

Theme: A mathematical rationalization of blue ocean strategy’s profit proposition.

Summary: The authors attempt to build a framework to explain blue ocean strategy’s profit proposition in discretely measurable financial terms. Starting with an analysis of the profit proposition (a fairly high level blue ocean strategy concept), they illustrate how it can be mapped onto financial concepts such as marginal revenues and costs, breakeven analysis, and capital asset pricing models.

Reference: Aswal, Pankaj, and Manish Singh. "Sales Forecast by Taking the Concept of Blue Ocean Theory using MatLab Programming." Journal of Economics and Sustainable Development3 (2012): 1-7.
We use cookies to ensure you get the best experience on our website and continuing implies your consent - Read our full cookie policy Okay, don’t show me again