eLIBRARY

22Oct '13

Public Services: Blue Ocean Thinking

Mudd, A.
Public Finance International, United Kingdom

In times of austerity, governments have to look at providing public services differently. Blue ocean strategy is providing a way to change the conventional way of thinking and offer citizens new value. The Malaysian government has adopted blue ocean strategy on the national level and it can prove useful in public sector context elsewhere. Read more to learn how Malaysia applies blue ocean strategy and what lessons the United Kingdom can draw from Malaysia’s example.

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