eLIBRARY

10Sep '19

Nondisruptive creation: rethinking innovation and growth

InnovationMatrix,United States

We’ve all heard the cry ‘disrupt or die’. The trouble is that this is not only misleading and flat-out wrong, but it leads to what we refer to as innovation myopia." Kim and Mauborgne dispel the myth that innovation must be disruptive.
We use cookies to ensure you get the best experience on our website and continuing implies your consent - Read our full cookie policy Okay, don’t show me again