eLIBRARY

24Sep '18

Marketing: how can you take on a big competitor?

LEBRUN, S.
Get Fluence,France

Sane Lebrun believes that blue oceans can be created in any market. She sees the French party “En Marche!”, launched by Emmanuel Macron, as a blue ocean that, in less than a year, wiped out the two incumbent dinosaur parties and allowed its founder to take the reins of the world’s fifth power.
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