Lo Psicologo e l’Oceano Blu: Mai Più Concorrenza! [The Psychologist and the Blue Ocean: No…
Marketing and communications specialist Rocco Iannalfo, who also has a degree in psychology, questions whether the number of registered psychologists and psychology students exceeds demand. Mr. Iannalfo encourages psychology professionals to adopt a blue ocean strategy and identify a new area where there is need of psychological services, thereby creating value for people in this market. He encourages readers to pick up a copy of Blue Ocean Strategy to learn more about the concept.