eLIBRARY

10Sep '17

Innovation And Blue Ocean Strategy

Haasnoot, R.
Youtube,United States

Richard Haasnoot, a marketing consultant and podcaster from Arizona, says that “blue ocean strategy is one of the best-selling innovation books of all time. It gives some of the most proven and practical innovation advice – especially when it comes to developing those really big ideas with much greater chances for long-term success.” This episode provides an overview of some key points from the book with examples from the auto, consumer good, food and beverage and other industries, that can “help virtually any innovation program”.
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