eLIBRARY

12Apr '13

First Designer Innerwear Brand for Men – Zoiro Launched in City

MENSXP,India

Zoiro, a designer innerwear brand for men, is following blue ocean strategy to revolutionize the innerwear market in India. To break away from the competition, the brand decided to innovate and introduced a team of Italian designers to produce new cuts that are comfortable and stylish.
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