E-Learning as a Career Path in Information Systems Curricula: A Blue Ocean Opportunity
American Journal of Business EducationTheme: Applicability of blue ocean strategy in the field of learning and development, as illustrated by the case of curriculum design for Masters of Science in Information Systems (MSIS) programs.
Summary: The authors see emerging career opportunities in the fast-growing e-learning industry as a blue ocean opportunity. They argue that e-learning careers require expertise in business and information technology as well as in instructional design, and that most academic institutions lack cohesive programs that can train a student in all three subject areas. The authors use the strategy canvas as a tool to analyze existing programs on instructional technology, human resources, and information systems and suggest that boundaries can be reconstructed across these three disciplines to capitalize on this blue ocean opportunity. According to the authors, success could be achieved by a nominal curriculum adjustment to the Information Systems (IS) programs. They take up the case of the model curriculum for Masters of Science in Information Systems (MSIS) program (as proposed by Gorgone, 2006) and suggest incorporating e-learning as a career track in the program. They show that an e-learning IS career track can enhance the appeal of the IS major by providing students access to this multi-billion dollar industry, opening the students to additional employment opportunities. In creating a win-win for both the students and the universities offering such programs, a new market space in higher learning is opened up.
Reference: Mills, Robert J., and K. Fadel. "E-Learning as a Career Path in Information Systems Curricula: A Blue Ocean Opportunity." American Journal of Business Education 5 (March-April 2012): 103-114.