Do You Have a Job … or a Business?
President of W.A. Smith Financial Group in Ohio, William A. Smith, talks about importance of creating a successful business model. He decided to use blue ocean strategy at his financial advisory company. “Rather than trying to sell prospects a product or investment, I decided it was time that I sell them a solution.” Once he focused on this approach, people’s attitude towards him, as an advisor, changed and business thrived ever since.