01Apr '13

Creative Design Leadership for Open, Dynamic and Networked Challenges

The Huffington Post,United States

Many new product introductions today offer minor upgrades to previous models with no significant benefits. Product designers can be winners in the blood-red ocean of intellectual property battles, public relations blitzes, and price-cutting, if they could reframe offerings, making them not only sustainable but also re-introducing humanity and cultural connectivity in design. The author suggests that this ocean is blue and wide open for designers, however the task is challenging and requires nothing short of a new breed of design leaders who can diverge from ‘business as usual’ and envision strategy, context, and execution to create meaningful new offerings. The Masters of Design (MDes) program offered by  Hong Kong Polytechnic University, together with Northumbria University and University of Technology in Sydney prepares designers to do exactly so.
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