Are you ready to move from downward pricing pressure to upward pricing possibility? Are you ready to start having customers seek you out rather than having to chase them down? Do you want to know the secret to making the competition irrelevant? Or how to transition from a red ocean of bloody competition to a blue ocean of uncontested market space?
“The concept, understood fully, can move any business person towards greater success.”– Tony Robbins
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne – professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best-selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 – as she discusses how any business can break away from the competition, get the world of social media to start talking, and build a strong brand.
[6:20] What is Blue Ocean Strategy? Defining the key differentiators
[9:08] How are new businesses using Blue Ocean Strategy
[11:01] Creating slack to allow small and medium businesses to grow
[12:06] How social media is expanding the opportunity to stand apart as a small/medium business
[15:19] How to make your product or service worthy of a 5-star rating
[18:02] Does a business need to hire new talent to implement new strategies?
[19:30] How to begin implementing the Blue Ocean Strategy
[20:50] Who are your ideal customers?
[22:00] A challenge for your team
[26:15] Value innovation: Is your innovation compelling to your customers?
[27:00] Tools and frameworks
[29:55] The four major hurdles that companies face
[32:00] What’s coming next from Blue Ocean Strategy