BLUE OCEAN BLOG
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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
How to Be Creative – 6 Proven Ways to Be More Creative Systematically
Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such...
Think Different: Apple’s Blue Ocean Formula for Success
It's been over a quarter of a century since Apple's iconic ‘Think Different’ ad campaign, which captured in two simple...
Professional Development Goals – 9 Examples to Help Advance Your Career
Professional development goals are a crucial part of obtaining a successful and fulfilling career. As in all areas of our...
Strategy vs Tactics: What is the Difference and Why it Matters
‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But...
Work Smarter Not Harder – Strategic Advice for Accomplishing More in Work and Life
So you want to work smarter not harder – who doesn’t? Most of us would like to use our time more efficiently. The question...
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BRING A REAL PROBLEM.
LEAVE WITH A STRATEGY.
Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.
—— SELF-PACED
BLUE OCEAN CREATION PROGRAM
A proprietary AI-guided workspace where blue ocean tools come to life on your business, and an online course to learn the concepts as you apply them. Get a clear direction to grow your business, increase revenue, and unlock new markets. Best if you want to move at your own pace and start immediately.
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BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.