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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
How to Be Creative – 6 Proven Ways to Be More Creative Systematically
Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such...
Develop Your Personal Leadership Journey and Become an Effective Leader
Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014)Every day you are on...
Strategy vs Tactics: What is the Difference and Why it Matters
‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But...
Why Companies Need to Take a Fresh Look at Innovation
How did Apple rise from the brink of bankruptcy in 1997 to become the first U.S. company with a market value of US$1...
Why Technology Innovation Only Counts When Linked to Buyer Value
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case...
The Blue Ocean Strategy Practitioner Program
Apply blue ocean strategy to your business, get expert feedback, and unlock new growth opportunities.
"The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. It equipped me with tools to approach market challenges creatively."
For senior leaders, business owners, and consultants taking on a specific strategic challenge: finding a way to grow, breaking out of stagnating competition, launching a new venture, or strengthening a consulting practice.
Bring a real problem and work step-by-step through the blue ocean process to create new market space and growth, with the confidence to systematically apply the methodology again, on your own.