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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
How to Create Your Blue Ocean Through Noncustomer Analysis
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
Four Hurdles to Strategy Execution in Your Organization
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) Once a company has developed a blue ocean...
What to Talk about on a First Date: Dos and Don’ts
Forget the usual advice from dating blogs on what to talk about on the first date, the best conversation starters, or what...
Four Actions Framework and Eliminate-Reduce-Raise-Create Grid (Examples + Template)
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017).The four actions...
What is Red Ocean Strategy and Why You Need to Shift to a Blue Ocean
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015), Blue Ocean Shift (2017), and their How Strategy...
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