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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Nondisruptive Creation: An Alternative Path to Innovation and Growth?
We’ve all heard the refrain: Disrupt this, disrupt that. Disrupt – or die. Unsurprisingly, many business leaders have come...
Reimagining Veterinary Care: The Blue Ocean Strategy of PetWellClinic
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Chan Kim, Renée Mauborgne, and...
The Economic and Social Impact of Nondisruptive Creation
Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing...
Announcing the International Blue Ocean Awards 2023
We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The...
From Blue Ocean Strategy to Nondisruptive Creation
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from...
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Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.
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BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.