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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration

How Go-Jek Is Creating a Blue Ocean in One of The World’s Most Congested Cities
With a population of almost 10 million people, Indonesia’s capital, Jakarta, is a massive, sprawling metropolis. It has...

Why Healthcare Strategy Needs a Rethink
First published on 9 August 2016 Healthcare strategy in its current form isn’t working. The healthcare industry today is...

Visualize Your Strategy and Stand Apart: The Case of Comic Relief
Do you wish you had one simple picture that captured your overall business strategy – a picture that every manager, team...

Gogoro Electric Scooter: the Tesla of Electric Motorcycles?
Written by Gowrishankar Sundararajan & Tim Polkowski, Value Innovation GroupFollowing the rise of Tesla, companies and...

Segway Case Study: Avoiding the Fate of the Segway Electric Scooter
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Few product failures are...
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