BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Medical Tourism in Thailand: A Multi-Billion-Dollar Blue Ocean
Written by J. Rae Cho & Tim Polkowski, Value Innovation Group Medical Tourism in Thailand Medical tourism, a...
How One Company Turned the Recession into an Opportunity — and Thrived
We recently had the opportunity to interview Shawn Busse, CEO of Kinesis a Portland marketing firm founded in 2000. When...
Vanderbilt University Career Services: How One University is Trying to Break out of the Red Ocean
Getting a good job when you are freshly graduated is tougher than ever. According to the Federal Reserve Bank of New York,...
Golf Industry Innovation: Turning Green Fairways into Blue Oceans
By Colin Weston, host of The ModGolf PodcastWhen I first looked at golf six years ago through my entrepreneurial lens, I...
Student Success: How to Be a Successful Student
What is student success? And how to be a successful student? If you have asked yourself these questions, then you have...
BLUE OCEAN SPRINT
Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.