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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
How Shake Shack Flipped the Burger Restaurant
Shake Shack, the gourmet fast-food chain, started out as a hot dog stand in New York City in 2001. Today, it has become a...
Blue Ocean Strategy in the Hotel Industry
“If there ever were a red ocean,” observes Michael Levie, co-founder of CitizenM Hotels, “the hotel industry would be it....
How to Develop Your Corporate Learning and Development Strategy for Future Growth
Corporate learning and development strategy will largely determine the future growth of your company. People are the key...
Blue Ocean Q&A with the Authors: Your Questions Answered
What skills are most important when starting a new business based on blue ocean strategy, and why? (Ibrahim via email) The...
Six Red Ocean Traps You Should Know
When it comes to building a blue ocean, what organization wouldn’t want to have an offering like Google’s Search division?...
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