by The Blue Ocean Team | Jan 20, 2022 | Uncategorized
It’s been over a quarter of a century since Apple’s iconic ‘Think Different’ ad campaign, which captured in two simple words Apple’s vision for the company in 1997. The tagline, which continues to resonate to this day, helped launch one of the biggest...
by The Blue Ocean Team | Jan 14, 2022 | Uncategorized
Professional development goals are a crucial part of obtaining a successful and fulfilling career. As in all areas of our lives, it’s always a good idea to consider where you are now, what you want to accomplish next, and where you want to be in the future. The...
by The Blue Ocean Team | Jan 14, 2022 | Uncategorized
‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But there’s a crucial difference between strategy and tactics, and you need to understand both if you’re serious about getting ahead in your business....
by The Blue Ocean Team | Jan 7, 2022 | Uncategorized
So you want to work smarter not harder – who doesn’t? Most of us would like to use our time more efficiently. The question is how to work so that you become more productive while also making time for the strategic work that will help you stand out and take your...
by The Blue Ocean Team | Jan 7, 2022 | Uncategorized
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case study “Searching for Value: Value Innovation vs. Technology Innovation”, written by Institute Executive Fellow at the INSEAD Blue...
by The Blue Ocean Team | Oct 22, 2021 | Uncategorized
In June 2018, Ted Dacko was appointed Executive Director of the Blue Ocean Entrepreneurship Competition for high school students. Dacko is perfectly suited to this role. In his former role as CEO of HealthMedia, Dacko applied the blue ocean approach and tools to shift...
