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AI NAVIGATOR
What Innovators Who Create New Markets Do Differently

What Innovators Who Create New Markets Do Differently

by Chan Kim & Renée Mauborgne | Dec 19, 2023 | Uncategorized

For decades, the business and corporate world has been sold on three ideas: One, we should analyze what is, to shape our view of what could be. Two, more than ever today, and even more so in the future, technology innovation is the key to market creation and growth....
A Nondisruptive Approach to the Environment

A Nondisruptive Approach to the Environment

by Chan Kim & Renée Mauborgne | Sep 22, 2023 | Uncategorized

Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Environmental issues – be it pollution, the depletion of natural resources or climate change – are hot button topics of our world today. While...
Five Key Insights for Positive-Sum Innovation

Five Key Insights for Positive-Sum Innovation

by Chan Kim & Renée Mauborgne | Aug 22, 2023 | Uncategorized

Our new book, Beyond Disruption – Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs, is the outcome of a long research journey. We first sought to expand the frontiers of strategy. Then, we moved on to consider innovation beyond existing...
Nondisruptive Creation: An Alternative Path to Innovation and Growth?

Nondisruptive Creation: An Alternative Path to Innovation and Growth?

by Chan Kim & Renée Mauborgne | Aug 22, 2023 | Uncategorized

We’ve all heard the refrain: Disrupt this, disrupt that. Disrupt – or die. Unsurprisingly, many business leaders have come to view “disruption” as a near synonym for “innovation”, with many companies having achieved their success by disrupting traditional sectors. For...
The Economic and Social Impact of Nondisruptive Creation

The Economic and Social Impact of Nondisruptive Creation

by Chan Kim & Renée Mauborgne | Apr 30, 2023 | Uncategorized

Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, 2023) Consider these examples: Netflix versus Blockbuster, Amazon versus booksellers and...
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration

Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration

by The Blue Ocean Team | Aug 30, 2023 | Uncategorized

Harvard Business Review paid tribute to INSEAD’s Chan Kim and Renée Mauborgne, along with Harvard’s Michael Porter and the late Clayton Christensen, at its 100-year celebration that took place at Jazz at Lincoln Center in New York City on March 7th 2023.    Chan Kim...
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