by Chan Kim & Renée Mauborgne | Sep 8, 2021 | Uncategorized
What can you possibly do with a product as basic as toilet paper to stand out in a hypercompetitive industry? Kimberly-Clark Brazil (KCB) was drowning in the bloody red ocean of the US$1.5 billion Brazilian toilet tissue industry when it turned to the tools and...
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
The Blue Ocean High School Entrepreneur Pitch Competition, the most prestigious pitch competition in the world for high school students striving to create their blue oceans, has just announced their 2019-2020 winners. For this fifth edition, the virtual...
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
The Indian Premier League (IPL), reinvented the nation’s cricket league by transforming a long-winded ‘gentlemen’s game’ into a thrilling three-hour sports drama featuring Bollywood stars. It created a new market space known as ‘cricketainment’ whereby cricket is...
by Blue Ocean Contributors | Sep 8, 2021 | Uncategorized
Written by J. Rae Cho & Tim Polkowski, Value Innovation Group Medical Tourism in Thailand Medical tourism, a combination of tourism and medical treatment, has become its own industry and grown rapidly thanks to the blue ocean approach taken by a couple of...
by Chan Kim & Renée Mauborgne | Sep 9, 2021 | Uncategorized
We recently had the opportunity to interview Shawn Busse, CEO of Kinesis a Portland marketing firm founded in 2000. When his company started to feel the impact of the downturn in 2009, Shawn turned to Blue Ocean Strategy to change the course of the company and steer...
by The Blue Ocean Team | Sep 9, 2021 | Uncategorized
Getting a good job when you are freshly graduated is tougher than ever. According to the Federal Reserve Bank of New York, about 44 percent of recent graduates are underemployed – either working full time at a job for which he/she is overqualified, or at a part-time...
