Blue Ocean Leadership was created by world-renowned professors Chan Kim and Renée Mauborgne. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations.
Unlike most research in the field of leadership that has largely drawn on psychology and cognitive science, blue ocean leadership developed by Kim and Mauborgne looks to the field of strategy to inform the practice of leadership in business.
Blue Ocean Leadership
|Focus on the values, qualities and behavioral styles||Focus on acts and activities leaders need to undertake|
|Detached from market results people are expected to achieve||Leaders’ actions closely connected to market realities|
|Focus mostly on the executive and senior levels||Distribute leadership across three management levels|
|Extra time required for leadership practices||High impact leadership acts and activities at low cost|
|01||See your leadership reality.|
|03||Select to-be Leadership Profiles.|
|04||Institionalize new leadership pratices.|
A British Retail Group (BRG) applied Blue Ocean Leadership to redefine what effectiveness meant for frontline, midlevel and senior leaders.
Check out some of the most frequently asked questions on Blue Ocean Leadership