BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Ted Dacko Wins 2022 Global Blue Ocean Leadership Award
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award...
The Rising Importance of Value Innovation for Creating New Growth
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
How to Develop Your Corporate Learning and Development Strategy for Future Growth
Corporate learning and development strategy will largely determine the future growth of your company. People are the key...
From Red to Dead: CNN+
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Completing their...
Select the Right Strategic Initiatives to Plan Your Company’s Future Growth
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to...
—— APPLY IT
BRING A REAL PROBLEM.
LEAVE WITH A STRATEGY.
Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.
—— SELF-PACED
BLUE OCEAN CREATION PROGRAM
A proprietary AI-guided workspace where blue ocean tools come to life on your business, and an online course to learn the concepts as you apply them. Get a clear direction to grow your business, increase revenue, and unlock new markets. Best if you want to move at your own pace and start immediately.
—— LIVE COHORT
BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.