BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Vanderbilt University Career Services: How One University is Trying to Break out of the Red Ocean
Getting a good job when you are freshly graduated is tougher than ever. According to the Federal Reserve Bank of New York,...
How One Company Turned the Recession into an Opportunity — and Thrived
We recently had the opportunity to interview Shawn Busse, CEO of Kinesis a Portland marketing firm founded in 2000. When...
What is Nondisruptive Creation?
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs...
Medical Tourism in Thailand: A Multi-Billion-Dollar Blue Ocean
Written by J. Rae Cho & Tim Polkowski, Value Innovation Group Medical Tourism in Thailand Medical tourism, a...
How the Indian Premier League Reinvented the Cricket League
The Indian Premier League (IPL), reinvented the nation’s cricket league by transforming a long-winded ‘gentlemen’s game’...
—— APPLY IT
BRING A REAL PROBLEM.
LEAVE WITH A STRATEGY.
Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.
—— SELF-PACED
BLUE OCEAN CREATION PROGRAM
A proprietary AI-guided workspace where blue ocean tools come to life on your business, and an online course to learn the concepts as you apply them. Get a clear direction to grow your business, increase revenue, and unlock new markets. Best if you want to move at your own pace and start immediately.
—— LIVE COHORT
BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.