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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration

Create Your Career Development Plan the Blue Ocean Way
If you're like most professionals, you understand the importance of having a career development plan. By having a strategy...

Four Trends That Make Blue Ocean Strategy Indispensable
YouTube, Twitter, Facebook, Wikipedia, smartphones. Can’t imagine your life without these. Right? Yet none of these existed...

Why Anyone is Capable of Creating New Market Space
Conventionally, market creation has been seen as the result of a trial-and-error process and the domain of entrepreneurs...

E-Estonia: From Post-Soviet Nation to Digital Republic
In 2017, Wired magazine described Estonia as ‘the most advanced digital society in the world’. But how did the former...

The Mind Map of Blue Ocean Leadership
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualizing...


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