BE INSPIRED.

BE BLUE OCEAN.

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

By Chan Kim and Renée Mauborgne, with Mi Ji

With the new or To-Be Leadership Profiles selected for each of the three management levels, organizations are now ready to...

At the top of the list in the number one spot are Chan Kim and Renée Mauborgne. Chan Kim and Renée Mauborgne are professors...

The legal industry is highly competitive, but finding new customers doesn’t have to be a cutthroat business. Otabek...

Daniel Nyiri and his wife Nina founded 4UFitness in 2014. Sinking in a red ocean with just a handful of new clients each...

Boyan Slat is a 23-year-old Dutch inventor who doesn’t believe in modest solutions to big problems. And the problem he has...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.