BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE

Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration

How Wawa Seized New Growth in the Retail Industry
In 2009 Howard Stoeckel, its then CEO, saw Wawa drifting into a red ocean. The economy was tough after the global financial...

How a Consumer-Goods Giant Made its Toilet Paper Stand Apart
What can you possibly do with a product as basic as toilet paper to stand out in a hypercompetitive industry?...

Meet the Winners of the 2019-2020 Blue Ocean Entrepreneurship Competition!
The Blue Ocean High School Entrepreneur Pitch Competition, the most prestigious pitch competition in the world for high...

How the Indian Premier League Reinvented the Cricket League
The Indian Premier League (IPL), reinvented the nation’s cricket league by transforming a long-winded ‘gentlemen’s game’...

Medical Tourism in Thailand: A Multi-Billion-Dollar Blue Ocean
Written by J. Rae Cho & Tim Polkowski, Value Innovation Group Medical Tourism in Thailand Medical tourism, a...
The Blue Ocean Strategy Practitioner Program
Apply blue ocean strategy to your business, get expert feedback, and unlock new growth opportunities.
"The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. It equipped me with tools to approach market challenges creatively."
For senior leaders, business owners, and consultants taking on a specific strategic challenge: finding a way to grow, breaking out of stagnating competition, launching a new venture, or strengthening a consulting practice.
Bring a real problem and work step-by-step through the blue ocean process to create new market space and growth, with the confidence to systematically apply the methodology again, on your own.